All communications by FINRA member firms are subject to the communications rule—Rule 2210—which has approval and review, recordkeeping, filing and content standards. The rule also includes exceptions from many of its requirements. In recent years, FINRA has updated its advice relating to the use of social media by member firms, in response to the rapidly changing social media landscape. The rule covers a firm’s communications to retail and institutional investors, and many of the requirements are somewhat relaxed for institutional communications. In our latest On point, we discuss the requirements and application of FINRA Rule 2210.